The beloved Canadian stubby
The stubby bottle was introduced to the Canadian beer drinker in 1961 and became an instant hit. The stubby, which received its famous name due to its small and fat stature, was easier to ship, stack and store as the thickness of the bottle meant less breakage, making stubbies instantly popular with breweries.

Stubbies were also popular with drinkers as its small shape helped the beer chill quickly. The stubby actually held 341ml, which is the standard for present mainstream long neck bottles. As popular as they were, stubbies did not survive the ever-changing market for a number of reasons.

Stubby's skinny replacement: The long neck
Between 1982 and 1986, the large national breweries (having already creating partnerships with some U.S. breweries) introduced Canadians to the long neck bottle in different shapes and colours, with brown still being the standard colour.

- CanadianLiving.com