Italy’s Agriculture Minister cheerfully shed his jacket
and donned a McDonald’s apron today to launch the ‘McItaly’ line --
two new sandwiches and a salad featuring all-Italian produce.
McDonald’s latest effort to “go Italian” was presented by the Minister, Luca Zaia
and the head of McDonald’s Italia, Roberto Masi, at the flagship restaurant near
the Spanish Steps in Rome. “McDonald’s speaks Italian,” said the banners (in Italian).

http://blogs.abcnews.com/theworldnewser/2010/01/mcdonalds-introduces-mcitaly-line-of-burgers.html