FUJIFILM RAISES THE BAR IN PERFORMANCE AND VALUE WITH THE FINEPIX A700

Valhalla, NY, September 12, 2006 - Fujifilm today announced the launch of the FinePix A700, the most advanced model in Fujifilm's popular A-Series of entry-level digital cameras.

Featuring a 7.3 MegaPixel Super CCD sensor - the first of its kind - a sizable 2.4" LCD and 3x optical zoom, the FinePix A700 is ideal for families, first-time digital camera buyers and consumers looking for a competitively priced upgrade to their first digital camera.

The highlight feature of the FinePix A700 is its sophisticated 7.3 MegaPixel Super CCD sensor. Originally, Fujifilm placed its Super CCD sensor in digital cameras aimed at advanced amateur and professional photographers. This year, however, a breakthrough was made and Super CCD made its maiden, A-Series appearance in the FinePix A400 and FinePix A500 digital cameras. Those cameras carried four and five MegaPixel Super CCD sensors, respectively, and were followed later by the six MegaPixel FinePix A600.

The seven MegaPixel FinePix A700 is the latest progression in the series and offers users the greatest photo flexibility. While seven MegaPixels is more than enough resolving power for a standard, 4x6-inch picture, the extra resolution generated by the Super CCD sensor opens the door to user creativity as digital photos can be converted to poster size prints or cropped without a loss in eye-catching quality.

As an added bonus, Fujifilm's Super CCD technology is also responsible for the FinePix A700's unrivalled low noise performance across its ISO 100-400 sensitivity range. Less noise in photos leads to sharper, crisper pictures.

As they search for a new digital camera, consumers should keep in mind the following noteworthy features of the FinePix A700:

* A 7.3 MegaPixel Super CCD HR sensor that delivers first-class digital images, even if they are enlarged or cropped.
* A 3x Fujinon optical zoom lens developed specifically for the FinePix A- series by Fujinon, a Fujifilm sister company and leading provider of broadcast-grade television lenses.
* A 2.4-inch LCD that enables easy viewing and playback. It features an anti-glare coating for improved viewing in direct light.
* Automatic ISO setting up to ISO 400 with low noise.
* Four scene modes -- Portrait, Landscape, Sport and Night -- for top quality photos in a variety of shooting conditions.
* Internal memory: FinePix A700 users are sure to take a lot of pictures, so a little extra storage space is always helpful. The camera has approximately 12MB of on-board storage just in case the removable, xD-Picture Card (sold separately) fills with photos
* Two AA batteries power the FinePix A700, a real convenience for users as AA batteries are readily available.

The FinePix A700 will be in stores early October and will sell at a price of $199.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 18 for U.S. patents granted during 2005, employs more than 75,000 people worldwide and in the year ending March 31, 2006, had global revenues of more than $22.8 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilmusa.com.

Consumers also can receive news and information direct from Fujifilm USA via RSS. Subscription is free at www.fujifilmusa.com/rss.

For more information, please contact:

Andrew LaGuardia
Fuji Photo Film U.S.A., Inc.
914-789-8148
andrew_laguardia@fujifilm.com Jessica Antonellis
Text 100 Public Relations
212-331-8434
jessicaa@text100.com

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FinePix A700 Specifications*

Number of Effective Pixels	7.3 Million Pixels
CCD Sensor	1/ 1.6-inch Super CCD HR
Real Photo Technology	Yes
Number of Recorded Pixels	Still image: 3,072 x 2,304 (7.3M) /3,264 x 2,176 (3:2) / 2,304 x 1,728 (4M)/ 1,600 X 1,200 (2M) / 640 X 480 (0.3M) Movie: 320 x 240 pixels (10 frames/sec.), 160 x 120 pixels(10 frames/sec.)
Storage Media	Internal memory (approx. 12MB)/ xD-Picture Card (16MB - 2GB)
File Formats	Still image: JPEG (Exif Ver. 2.2), Movie: AVI (Motion JPEG), (Design rule for Camera File system compliant / DPOF-compatible)
Recording capacity with 256MB xD Picture Card (not included)	Still image: • 3072x2304 (F) 73 • 3072x2304 (N) 146 • 3264x2176 145 • 2304x1728 257 • 1600x1200 409 Movie: • QVGA Approx. 25.5 min • QQVGA Approx. 78.1 min
Lens	Fujinon 3.0x Optical zoom lens, F2.8 - F5.2
Lens Focal Length	f=8mm - 24mm, Equivalent to 36-108mm on a 35mm camera
Focus	Auto Focus (Center, Multi)
Focus Distance	Normal : Approx. 1.6 ft. to Infinity Macro: Wide Angle: Approx. 3.9 in to 2.6 ft.
Shutter speed	2 sec. to 1/1600 sec. (depend on Shooting mode)
Aperture	Wide-angle: F2.8 - F8 Telephoto: F5.2 - F14
Sensitivity	AUTO/Equivalent to ISO 100/200/400
Exposure control	64-zone TTL metering
Exposure mode	Programmed AE
White balance	Automatic scene recognition Preset (Fine, Shade, Fluorescent light {Daylight}, Fluorescent light {Warm White}, Fluorescent light {Cool White}, Incandescent light.
LCD monitor	2.4 inches, Aspect ratio: 4:3; 112,000 pixels , Amorphous silicon TFT, Approx. 91% coverage
Flash	Auto flash Effective range: (ISO AUTO): Wide angle (Approx.1.6 -12.5ft.) Telephoto (Approx. 2.0-6.6ft) Macro (Approx.1.0 - 2.6ft) Flash mode: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro. Red-eye Reduction + Slow Synchro.
Self-timer	Approx. 10 sec./2 sec. delay
Video output	NTSC/PAL selectable
Digital input/output	USB
Power supply	2×AA-size alkaline batteries , 2×AA-size Ni-MH batteries (optional), AC power adapter AC-3VX (optional)
Dimensions	3.7(W)× 2.4(H)× 1.2(D) in. (excluding accessories and attachments)
Weight	Approx. 4.9 oz. (without battery and xD-Picture Card)
Camera Functions
Digital zoom	6.3x
Shooting modes	Normal : Auto, Scene Position (Portrait, Landscape, Sport, Night Scene
Movie recording	- 320 x 240 pixels, 10 frames/sec. - 160 x 120 pixels, 10 frames/sec. With monaural sound, AVI format (Motion JPEG ) A movie can be recorded up to 60 seconds (with movie setting at 320) or 180 seconds (with movie setting at 160). Zoom not available during movie recording.
Playback functions	Single frame, 9 Multi-frame, Trimming, Automatic playback
Accessories included	AA-size Alkaline Batteries (LR6) (2) Hand Strap Video cable USB cable (mini-B) CD-ROM Software for FinePix BX (FinePixViewer) Owner's Manual
Optional accessories	xD-Picture Card: 128MB, 256MB, 512MB, 1GB, 2GB PC Card Adapter DPC-AD CompactFlash Card Adapter DPC-CF AC Power Adapter AC-3VX Fujifilm Rechargeable Battery 2HR-3UF Fujifilm Battery Charger with Battery BK-NH2 Soft Case SC-FXA03 / FXA04

* Due to Fujifilm's commitment to constant improvement, the company reserves the right to alter specifications without prior notice.