ROCHESTER, N.Y., Jan. 4 -- Whether you like to party in the hottest clubs or shred from the highest peaks, Kodak has an HD pocket video camera for you. Eastman Kodak Company today introduced two new additions to its award-winning pocket video camera portfolio – the KODAK PLAYFULL Video Camera that’s packed full of features in an ultra slim and chic design and the next generation of the KODAK PLAYSPORT Video Camera that’s shockproof, dustproof and waterproof up to 10 feet.

Both video cameras feature Kodak’s exclusive Share Button making it easy for you to share your videos and pictures with friends and family in three simple steps. Kodak offers the world’s only cameras with 3-step sharing.¹ New in 2011, Kodak has added TWITTER as a sharing destination as well as two more international sites.

“Kodak has an HD pocket video camera to suit everyone, whether you want to capture your moments at the party or the club, on the mountain or on the water,” said Phil Scott, Vice President of Marketing, Digital Capture and Devices, Kodak. “The KODAK PLAYFULL and KODAK PLAYSPORT Video Cameras also feature something no other camera has – the Share Button – so it’s simple to share life’s moments with your social network.”

KODAK PLAYSPORT Video Camera

The next generation of the popular and award-winning KODAK PLAYSPORT Video Camera is designed for your adventurous lifestyle. In addition to being waterproof up to 10 feet, it’s now also shockproof and dustproof to withstand tough conditions and elements like dirt, dust and sand. Take it snowboarding, snorkeling, mountain biking, whitewater rafting or wherever your active lifestyle takes you. Capture your adventures in full 1080p HD video or 5 MP stills, then press the Share Button to easily share them with your social network.

KODAK PLAYSPORT Video Camera Features: 

• Shockproof, dustproof and waterproof up to 10 feet
• World’s only cameras with 3-step sharing¹ – with Kodak’s Share Button, you can e-mail to friends and the KODAK PULSE Digital Frame or upload to FACEBOOK, TWITTER, YOUTUBE, KODAK Gallery, FLICKR, and ORKUT, YANDEX and KAIXIN001 sites internationally
• Full 1080p HD videos and 5MP HD stills, with auto-focus
• On-camera editing lets you trim and extract still pictures from video
• Underwater white balance mode
• Built-in digital image stabilization for sharper videos and less blur
• 2-inch LCD adjusts to lighting conditions
• LCD Glare Shield feature to manually adjust settings to help you see the screen in very bright sunlight
• Four fun capture effects including black and white, sepia, high saturation and 70’s film look
• Built-in software and included USB cable to easily edit and share videos
• Smart face tracking technology
• Incredible low-light performance
• Expandable SD/SDHC card slot up to 32GB
• Remote control compatible
• PC and MAC compatible

The Kodak PLAYSPORT Video Camera will be available in black, red, green, white and aqua for U.S. $179.95 in spring 2011 at major retailers and Kodak.com.

Kodak also offers a full range of gear to get the most out of your pocket video camera wherever you take it, including the KODAK Essential Floating Wrist Strap, KODAK Essential Action Mounts, KODAK Gripping Tripods, lenses, portable power and more.

The International Consumer Electronics Association (CEA) recognized Kodak’s first generation PLAYSPORT Video Camera as a winner of the Innovations 2011 Design and Engineering Award and Best of Innovations Award.

¹All Kodak digital still and video cameras manufactured in 2011 or later

⁺Colors and availability may vary by region